youtube: new media’s emphasis on share, share, share!

“I had this guy leave me a voice mail at work so I called him at home and then he e-mailed me to my Blackberry and so I texted to his cell and then he e-mailed me to my home account and the whole thing just got out of control. And I miss the days when you had one phone number and one answering machine and that one answering machine has one cassette tape and that one cassette tape either had a message from a guy or it didn’t. And now you just have to go around checking all these different portals just to get rejected by seven different technologies. It’s exhausting.”

he’s just not that into you (2009)

Name me one person who doesn’t know about YouTube. Name me one person who never seen a YouTube video.


Well, hardly any!

and YES, I LOVE YOUTUBE. it makes my life so much easier and it provides a range of entertainment, for FREE. Note on how people love free stuffs.

But yes, one of the main issue in YouTube is the blurred line between amateurism and professionalism. I must admit that YouTube makes all things possible – people from around the world are able to create their own audience for their music, videos, and blah. But yes, it may devalue the quality of the videos and music as well, especially when they are amateurs. Consumers are exposed to a variety of music and video and sometimes it is hard to choose the vids and musics with high quality.

(this is a video that I made for my sister for her wedding. only an amateur, I know, but hey! I am actually able to post this. Oh well, the power of YouTube.)

Nonetheless, there is also something called “if your video and music are good – you will be known eventually by your sheer talent.” For example, a person ‘A’ found a video that is super cool in YouTube and decided to share it to his friends in Facebook and Twitter. This video then found its way towards millions other consumers who could decide to share it more or let it die. Of course, if the content is super good, they will share, and share, and share, and share it again. Feeling like you got talents in video and music? Let YouTube audience be the judge.

Pop Quiz. Do these names ring a bell? AJ Rafael. Jaylesslee. Nick Pitera, Cathy Nguyen. David Choi. Yes? No? I bet at least one of them does. They are all YouTube singers! Although they live at the other end of the world, it is amazing that we can still know about their singing talents! Oh yeah, the power of YouTube.

Below is a song, sung by 55 YouTubers. It’s amazing on how YouTube is able to promote this.

alternatively, watch video here.

However, even though it seems like the media never shuts down, sometimes I miss the feeling of knowing only one medium as the source of everything. I miss knowing that Mariah Carey, Michael Jackson, and Celine Dion are the best singers in the world and when I listen to their songs I know I’ll be listening to high-valued songs. Sometimes I feel tired of the need to be ‘up-to-date’ with what’s happening in the world, to know the latest news, to be involved in facebook, twitter (well, I just made my account due to media demands), youtube, and whatever, you name it. Boyd (2008:16) refers this as “social information overload”, and hell yeah, it’s true!

In my opinion, some people use new media not merely for entertainment or pure enjoyment, but now new media is shifted into that constant competition between one person and the rest of the world. Well, you connect with more people that way, but what of quality? Do these virtual realities replace face-to-face interactions already?

I just feel like humans’ lives now operate around new media, information, new media, new information and blah blah blah only, without having the time to pause for a minute and reflect back on what has been achieved and the consequences of the actions. The wheel is turning too fast – due to globalisation, hybridisation, multiculturalism, and of course, new media.

Don’t get me wrong, I love YouTube, I like Facebook, and I am amazed on what people can achieve with Twitter. But somehow, someway, I just feel like not all people are ready for this shift.

So in conclusion, I guess what matters are: do what you like, defend your principles, know your boundaries and get the best out of these different portals to your path of success (if you know what i mean…). and don’t forget to enjoy life along the way!

So what’s a great video in YouTube looks like? Here it goes:

alternatively, watch video here


Boyd, D. (2008) ‘Facebook’s Privacy Trainwreak: Exposure, Invasion, and Social Convergence’, Convergence: The International Journal into New Media Technologies 14.4: 13-20.

One Response to “youtube: new media’s emphasis on share, share, share!”
  1. SherryC says:

    I really like that love language video!! Its soo sweet~!! and I think you are making a good point in the blog as well.

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